April 4 – Football streaming platform MyCujoo, has teamed up with 433, the largest Instagram account in the world, to share content with 433’s 35 million followers.
The partnership allows 433 to share content from all levels of the football pyramid on MyCujoo’s platform, and gives MyCujoo the opportunity to create new brand and revenue opportunities for its partners.
“We embarked on this journey five years ago with a clear mission: we wanted to create sustainability and visibility for the 99.9% of football players who are not in the limelight of TV attention”, said Pedro Presa, CEO and co-founder of MyCujoo. “And when we see that millions of social audiences can be engaged on 433’s channels with the long tail content we help create, I can only smile with a feeling that we are one step ahead of fulfilling our mission”.
“433 is extremely excited to be working with MyCuJoo, as they are one of the industry leaders when it comes to streaming grassroots and professional leagues, where 433 is the leading independent football community on Instagram, with regards to fan-generated content and engagement”, said Floris Weisz, CCO of 433. “Together we will work hard to have more people enjoy and engage in the locker-room-fun of the beautiful game”.
New platform deals
Last week MyCujoo secured a new four year deal with the Nadeshiko League in Japan making it the world’s largest platform for women’s football content.
MyCujoo also agreed a two-year deal with the Oceania Football Confederation (OFC) to exclusively steam all live football content across all levels, for both men and women.
Contact the writer of this story at email@example.com