Liverpool feeds regional sponsorship programme with NH Foods deal

April 12 – Liverpool has announced a regional partnership fiocussed primarily on South East Asia with food group, NH Foods Ltd.

The Japanese company will use the clubs digital media and social media to increase its brand awareness as have access to players for other promotional opportunities.

NH Foods was established in 1949 and has built its business founded on the ‘Joy of Eating’ an the ‘joys of health’. The company began with the manufacture of hams and sausages and has extended its business into all areas of the food industry, including fresh meats, processed foods, marine products, dairy products, natural flavourings, and health foods.

NH Foods has committed to supporting North Liverpool Foodbank through the club’s Red Neighbours programme and will make donations of food as well as financial contributions during the three-year period.

Billy Hogan (pictured left), managing director and chief commercial officer, at Liverpool, said: “The support NH Foods will offer to our Red Neighbours programme and local foodbanks, in particular, is a great example of our shared values. We look forward to a long and successful relationship with NH Foods and working with them to grow their brand internationally.”

President of NH Foods, Yoshihide Hata (pictured right) said the Liverpool partnership allows us to continue our corporate philosophy of enhancing our business domain while improving the lives of local people.”

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