April 30 – English top-flight women’s club Manchester City have renewed their partnership with Pioneer Group, an audio visual provider offering digital stadium solutions. No value was given for the deal.
The club and company have been partners since October 2016 and the Pioneer Group will continue to deliver the audio and visual perimeter LED support elements at their Academy Stadium home following the extension of the deal. The new deal will also see Pioneer Group present the team’s end of season awards in May and the Moment of the Match after every game across Manchester City’s social media platforms.
“We are delighted that Pioneer Group will remain an official partner of the women’s team. Since 2016, we have worked together to develop the match day experience for our supporters and to deliver memorable events,” said head of women’s football at Manchester City Gavin Makel. “Our end of season awards are another fantastic opportunity for us to collaborate on an exciting experience for our supporters to enjoy.”
“As a Manchester-based company we are incredibly proud of the work Manchester City has done to promote the women’s game, both regionally and nationally,” said group director of Pioneer Group Chris Appleyard. “Everyone at Pioneer Group is excited to continue our partnership with Manchester City and to be the headline sponsor of their end of season awards. We look forward to working together and to further enhancing the match day experience at the Academy Stadium.”
Pioneer Group has multiple partnerships with a number of British clubs, including Leicester City, Derby County, Swansea City and Celtic Glasgow, providing in-store digital signage, multi-display LED installation and stadium Wi-Fi.
Manchester City’s women ended the seasons as runners-up behind champions Arsenal. They will however face West Ham in the FA Women’s Cup final on May 4. City last won the trophy in 2017.
Contact the writer of this story, Samindra Kunti, at moc.l1714086983labto1714086983ofdlr1714086983owedi1714086983sni@o1714086983fni1714086983