April 30 – West Ham United have agreed to partner the blockchain-based fan engagement platform Socios.com. They are the first Premier League club to sign with Socios and join European clubs Paris Saint-Germain and Juventus on the platform.
The Socios.com platform is based around the concept of fans buying tokens that give them the right to vote on selected club matters. The tokens do not give them an ownership position in the club.
The fan tokens, essentially a form of cryptocurrency, will be available from the start of the 2019/20 season and will be tradeable against the Socios.com platform’s native token, $CHZ. Bought via the Socios.com app, fans will need to purchase ChiliZ tokens to exchange into Fan Tokens. No price level for the tokens has been released, but they will be tradeable.
Karim Virani, digital and commercial director at West Ham United said: “We recognise that many fans are now digital users first, with many looking at and using new technologies in their day to day lives. As a result, West Ham United’s presence on Socios.com platform will further give us the ability to interact and get direct feedback in real-time from our global fanbase which will be important to our future fan engagement strategy.”
Token owners will be able to vote “on selected club decisions” via polls on the app. The tokens will also give fans access to rewards, exclusive merchandise, games, and exceptional club experiences.
Alexandre Dreyfus, CEO & Founder of Socios.com said: “Having a club like West Ham United adopt fan voting is a big step in realising our goal of building the world’s biggest global football community and marketplace for football fans, alongside demonstrating that blockchain and cryptocurrency is the trusted technology of the mainstream.”
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