May 3 – The Football Federation of Australia (FFA) and Westfield have extended the existing naming rights deal for the Matildas and the W-League in a 2-year deal.
The FFA and Westfield have been partners since 2008, a time during which Australian women’s football has grown considerably. The partnership has now been extended as Westfield will remain a key sponsor the Australian women’s national team, including the youth teams, and the domestic women’s topflight.
“We are very excited that Westfield will continue supporting women’s football in Australia and we look forward to working closely with everyone at Scentre Group as we seek to innovate and continue to grow the game in Australia,” said the FFA chief executive David Gallop.
Scentre Group Chief Executive, Peter Allen, added: “The sponsorship connects our communities with the sport they love through memorable player experiences in our living centres and exclusive opportunities at Westfield Matildas matches. I would encourage other business leaders to get involved and foster the continued growth of women’s sport in this country.”
This summer the Matildas will have their work cut out in France at the Women’s World Cup, having been placed in a group with Brazil, Italy and Jamaica. Former Australian men’s player Ante Milicic will lead the side at the finals. At the 2015 Canada Women’s World Cup the Matildas eliminated Brazil from the round of 16 before defeat against eventual finalists Japan in the quarter-finals.
Contact the writer of this story, Samindra Kunti, at moc.l1635002579labto1635002579ofdlr1635002579owedi1635002579sni@o1635002579fni1635002579