Facebook to go behind the scenes at Copa America

May 10 – Facebook, which is gradually becoming a broadcast rights competitor for premium tier live football rights, has signed a content deal with Conmebol for this Summer’s Copa America in Brazil.

Facebook will not have live matches but will produce behind-the-scenes content from training centres, hotels and team transportation covering all 12 teams this summer.

Content will be broadcast via the social media platform’s ‘Watch Party’ feature.

“This agreement will enable the production of unique content that will bring all football fans behind the scenes of the world’s oldest national team tournament and some of the top stars in today’s football,” said Thiago Jannuzzi, competition general manager at Copa America.

Copa America 2019 runs from June 14 to July 7 and will see Argentina, Bolivia, Brazil, Colombia, Ecuador, Japan, Paraguay, Peru, Qatar, Uruguay and Venezuela battle to take Chile’s title.

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