Genius Sports wins ‘betting’ data contract for English and Scottish football

May 10 – Genius Sports, via its Betgenius division, has been won the exclusive rights from Football Dataco to collect and distribute official betting data for all the professional league and cup competitions in English and Scottish football, including the Premier League and English Football League.

The data collection will cover more than 4,000 games a season and captures official live game data in-stadia for distribution to licensed sportsbook operators worldwide. The live data arrives at bookmaker clients in less than a second.

“English and Scottish football is vital to any sportsbook offering and Genius Sports provided a compelling proposal to maximise the value of live data in the betting market for the Leagues. We look forward to … developing innovative data feeds for the market to use” said Adrian Ford, General Manager of Football DataCo.

Mark Locke, Genius Sports Group CEO, said: “This partnership upholds our commitment to ensuring sports remain at the heart of a sustainable sports betting ecosystem that is fair and rewarding for all participants.

“The use of secure, UK football league sanctioned data signals the increased maturity of the industry and recognises the value and protections that this official data feed provides. Football DataCo leads the world through its heavy investment in a product that assures operators can have complete confidence in its data supply to power some of most valuable sports betting content in the world, including all Premier League matches.”

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