May 14 – Major League Soccer (MLS) has opened up a new broadcast content channel with the announcement of the launch on the Pluto TV free streaming service of its own channel (Ch. 203).
Pluto TV is owned by US media and movie giant Viacom, and has more than 100 live and original channels and thousands of on-demand movies on its platform. It boasts 16 million monthly active users.
The MLS channel will be streamed free and will broadcast classic matches and original features including The Movement, which explores the intersection of soccer and culture, and The Birth of a Rivalry, MLS’s flagship series about the passion of new rivalries.
Also on the channel will be Matchday Central, featuring expert analysis from MLS personalities; Extratime driven by Continental, a twice-weekly talk show; MLS Review, a weekly show; and highlights including ‘Top 10 Plays’ and ‘All Goals’.
MLS SVP of Media, Chris Schlosser said: “Major League Soccer’s agreement with Pluto TV offers fans a new way to experience the game and interact with our high-quality content. Major League Soccer is always evaluating new opportunities to provide our young, diverse and tech savvy fan base increased access to our matches, athletes and clubs.”
The MLS is the first of the US’s major sports leagues to create a Pluto channel.
Amy Kuessner, SVP of Content Partnerships for Pluto TV, said: “Establishing our first league offering with a renowned and respected organization like the MLS is the perfect match. Expanding Pluto TV’s sports offerings has long been a goal of the platform, and we’re proud to kick that off with the most popular game in the world.”
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