beIN Sports expands South American content with Copa América deal

May 17 – beIN Sports, at loggerheads in Asia over its pan-regional broadcast rights deal, has expanded its portfolio of South American rights with the addition of this year’s Copa América.

The Conmebol tournament to be played in Brazil will be broadcast exclusively in Australia, New Zealand, France and the Middle East and North Africa by beIN.

Earlier this year beIN agreed multi-year media rights deals for the Conmebol’s Copa  Libertadores, Copa Sudamericana and Recopa Sudamericana.

Mike Kerr, Managing Director of beIN Asia Pacific, said: “We are delighted to have secured the rights to this year’s Copa América football tournament in Australia and New Zealand – which beIN SPORTS will also exclusively broadcast in France, the Middle East and North Africa – as we continue to bring the best of South American football to our customers all around the world.

“Copa América is one of the most vibrant and colourful tournaments in world football. Subscribers in Australia and New Zealand will now be able to watch South American national teams, including Brazil and Argentina, on the international stage, which will inspire and entertain football fans across Australasia.”

The deal was brokered by Japanese agency Dentsu.

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