June 18 – Manchester City owner City Football Group has added an unual partnership in the form YuYuan Art with will become the club’s Official Art, Culture & Football Education Partner.
The partnership was unveiled at the YuYuan Art Gallery in Shenzhen, China, and reflects the club deepening its ties in China in a multi-year agreement that will take its community engagement deeper into China that just football while YuYuan Art will support City’s global community work and football education programmes.
announced a new partnership with YuYuan Art Investment Group to become the Club’s Official Art, Culture & Football Education Partner. Revealed at a launch event in Shenzhen, the partnership further demonstrates Manchester City’s growing presence in China.
Andy Guo, CEO of YuYuan Art Investment Group, commented: “YuYuan Art are touched by the spirit of Manchester City. With the form of culture and art education, we will bring the core values of Manchester City to China, and spread the positive energy of football through art.”
YuYuan Art will “collaborate with City Football Group to educate, connect and uplift young people across the globe through the universal languages of art and football,” said a Man City press release.
The lead partnership is with City Football Group’s global foundation which promotes social inclusion and wellbeing. “YuYuan Art will also become a global lead partner on football education, creating a unique way of learning by integrating art into football training programmes and teacher education.”
The new partnership will work across all CFG clubs – Man City, New York City FC, Melbourne City FC, FC Girona, Yokohama F. Marinos and Sichuan Jiuniu FC – and will see art exhibitions and displays on match days as well as match day branding.
Scott Munn, Chief Executive for City Football Group China, said: “China is an extremely important and exciting football market, which we have been focused on for some time.”
“That is why we are so thrilled to be welcoming YuYuan Art into the City Football Group family. It is a unique and creative partnership where two organisations with a heritage of community values are collaborating to empower the lives of others. With a truly global approach, we’re excited to work together to create something new and meaningful.”
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