June 21 – Tokabot, a tracker that monitors and collects data on where sports fans are most digitally active, has received seed funding from HYPE Capital
Tokabot uses the data to drive a platform to deliver content to fans where they are most active. Because it is collecting live data the platform can react with to any changes in digital behaviour.
Marketed as a fan engagement platform, it allows a club or a rights holder “to build, automate and distribute content in the right context and the right timing, reacting to real life triggers and group conversations,” said a press release.
Tokabot has already partnered with online betting platform BWIN since the 2018 World Cup, as well as German clubs and the German Football Association (DFB), around the DFB Pokal Final.
“We are always looking towards the next generation of sports startups and disruptive technologies,” Uli Becker, Chairman of HYPE Capital Fund. “We believe Tokabot offers a new, scalable experience for sports fans, and that is very exciting for us. We believe the market is ready for their innovations.”
Hype Capital is an early-stage venture capital fund that focuses on businesses that already have a trading record. Bernd Wahler, chairman of HYPE Sports Innovation, explains the investment strategy: “To reduce the risk for investors we only work with elite startups, whom we know personally and are part of our deal flow. Once we get them onboard, we connect them to corporations in our accelerator program, giving them a leading global platform.” No detail was given on the amount or terms of the investment.
Ilan Leizgold, Tokabot co-founder, said: “We have enjoyed working with HYPE and appreciate the invaluable guidance they provide as we look to scale and find new markets. Their latest investment in Tokabot will be used to expand our technological capacity and discover new audiences.”
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