June 26 – Following on from the success of their deep run in the Champions League where they exited in the semi finals, Ajax have renewed their contract with their main shirt sponsor Ziggo for a further two years with an option to add two more.
Ziggo, a Dutch pay-TV network, first sponsored Ajax in 2015 in a deal that is understood to be worth €8 million a season plus €2 million a year in bonuses. In 2018 Ajax generated €28.9 million in sponsorship.
The new deal, ending in 2022, is said to be a financial upgrade. Ziggo have the option to extend until 2024.
“We are very grateful to Ziggo for the trust placed in us and the way in which they, as the main sponsor, give substance to our cooperation,” said Ajax CEO Edwin van der Sar. “Ziggo will also organise several activities and promotions for our fans this season.”
“With our new partnership, customers can now enjoy Ajax even more than before,” said Vodafone-Ziggo director Marcel de Groot. “From unique win promotions, with ultimate Ajax experiences such as the ‘Golden Seats’, to exclusive Ajax content on Ziggo Sport. Think of the weekly programme Inside Ajax, but also the live broadcasts of European preliminaries and practice duels.”
Contact the writer of this story, Samindra Kunti, at moc.l1714143035labto1714143035ofdlr1714143035owedi1714143035sni@o1714143035fni1714143035