Sheffield United unveil USG as main sponsor

June 26 – Premier League newcomers Sheffield United have signed a three-year shirt sponsorship with Australian foreign exchange and CFD brokerage USG.

USG will also take the Sheffield United sleeve patch. No value was given for the deal.

USG chief executive Shay Zakhaim added: “We are honoured to have a partnership with a Club with such a rich tradition and history.

“We are excited to be at the beginning of a new chapter in the club’s story. United and the Premier League offer worldwide exposure for our business and that is something we are very keen to embrace.”

Sheffield United’s CEO Stephen Bettis commented: “We are really excited to have USG on board as we begin our journey back in the Premier League.

“Having an international sponsor on board shows just how far the Club has come both on and off the pitch.”

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