71% of EFL fans have no issue with gambling sponsorship

July 12 – A Supporters Survey by the English Football League has found that 46% of EFL supporters gambled online during the last 12 months, and that 71% believe gambling sponsorship in football is acceptable.

The survey covered almost 30,000 football fans and found that 62% believed the gambling industry’s involvement in football was acceptable and had safeguards to protect the young and problem gamblers.

In terms of regularity of betting, 13% place a bet every week and 28% of them placed bets exclusively on Sky Bet, the EFL’s main sponsor. About 2% of fans had a bet every day.

Older supporters, especially those aged over 65, had a higher likelihood of questioning the appropriateness of gambling partnerships.

EFL and Sky Bet have invested £1 million over a five-year period to educate clubs via the responsible gambling campaign.

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