July 17 – Liverpool have expanded their MG Motor sponsorship from a regional focus to seeing the car marque being given the moniker of Official Global Car Partner of Liverpool.
Previously the club’s Official Automotive Partner in China, MG will now use the club to market globally including Europe, Asia, The Middle East, Australia, South America, and North Africa.
Billy Hogan, managing director and chief commercial officer, Liverpool Football Club, said: “MG, an iconic car brand with a rich sporting heritage, has been a valued partner of the club for the last three seasons and we’re incredibly pleased to not only be renewing this relationship, but also be expanding it on a global scale. As partners, we have brought some incredible opportunities to our fans and chances for them to get closer to the action. I’m looking forward to seeing what else we can achieve now that our focus becomes global.”
MG’s marketing package will include LED advertising, digital and social support, first team player access and club hospitality. MG has already created a limited edition LFC branded car, has launched a of a TV commercial using the club and its players and tapped into Liverpool’s pool of legends to attend the International Motor Show in China.
Michael Yang, MD of SAIC Motor International Business, said: “Just like the well-known saying, ‘one tree does not make a forest’, we’re always looking for more people and partners to come together to create great things. The joint cooperation between MG and Liverpool FC will surely do this as we create more great moments together and bring more special experiences to fans around the world.”
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