September 3 – Premier League team of the moment Liverpool are rapidly building on their Champions League success and have opened two new LFC stores in Bangkok and Phuket in Thailand.
Opening in conjunction with partner CRC Sports, the club now has three stores in Thailand, with the first having opened in Pattaya Beach in 2017.
The official stores offer the full range of New Balance replica kit as well as authentic Liverpool merchandise, apparel and fashion accessories.
Mike Cox, Senior Vice President, Merchandising, Liverpool FC, said: “As a football club with millions of supporters based around the world, it’s incredibly important that each of our fans are able to feel closer to the club wherever they live.
“Our new stores in Thailand will enable us continue to expand our retail operations in Asia, so our fans can enjoy authentic LFC experiences and purchase our whole range of official merchandise.”
Former Liverpool player Glen Johnson was in Thailand to officially open the retail shops.
Tony Morton, President of CRC Sports, which exclusively distributes Liverpool FC merchandise in Thailand, said: “We’re keen to continue building on this to bring even greater shopping experiences to the huge fanbase in Thailand.”
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