Arsenal toast Germany’s Ganzberg with Cambodian launch

September 11 – Arsenal have signed German brew Ganzberg as its Official Beer Partner in Cambodia.

Ganzberg will also hold the club’s Official Regional Fruit Juice, Soft Drinks and Honey Lemon Tea Drinks Partner category in Cambodia.

“We are delighted to welcome Ganzberg to the club as our Official Beer Partner in Cambodia,” commented Hadrien Perazzini, Arsenal Director of APAC.

“We are also excited to connect with new fans in Cambodia through this partnership, whilst sharing our expertise to deliver coaching programmes and supporting Ganzberg to engage their consumers.”

As well as branding across Arsenal inventory the beer brand will use the Arsenal brand on billboards, digital advertising and cans. The brewery will also work with Arsenal Football Development’s coaches to deliver annual coaching clinics.

“We are really excited to be partnering with Arsenal Football Club,” commented Ganzberg’s Brewmaster.

“This is a great partnership because of our shared values and it reflects our commitment to bring world-class content to our valued customers here. We hope strongly that the deal will help us to become the number one beer in the market.”

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