Bayern join Man City in Vejo’s European expansion campaign

October 16 – Health and wellness brand Vejo have announced a partnership with a second of Europe’s biggest clubs. It will become the Official Sports Nutrition Smart Blending Device in North America, Germany, Austria and Switzerland of FC Bayern Munich.

Last week Vejo announced a deal with Premier League Manchester City that will include the creation of product for the club.

The Bayern deal will similarly see the multi-year alliance develop a specialized pod-based blend to accompany the co-branded FC Bayern Starter Kit..

“Vejo is an exciting nutrition brand with innovation at its core. The success they have seen coupled with their global ambition aligns with our club values and objectives. We are delighted to welcome them into the FC Bayern family,” said FC Bayern Munich’s Executive Board Member for Internationalization and Strategy, Jörg Wacker.

“Since opening our U.S. office in 2014 interest and accessibility to the club has grown significantly and in cases like this it plays a big part of the partnership,” he added.

Vejo’s flagship pod-based blender system combines offers a line of personalized blends that help the company says makes people feel stronger and more dynamic

Christoph Bertsch, Vejo’s Founder and Chief Executive Officer commented: “At Vejo we have created a unique product, which can be tailored to every health and fitness regimen whether you are a top athlete or a growing teenager.”

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