Dortmund and Puma in 8-year renewal for €250m

November 27 – Borussia Dortmund and Puma have extended their contract until 2028, believed to be worth a €250 million. 

Dortmund and the German sportswear giant are long time partners and have now consolidated their partnership with an eight-year agreement that will run through from July 2020 to 2028.

German sports magazine Kicked reported that the deal is worth just over €30 million a year, trebling of their current deal.

The new agreement is still a long way behind what Bayern Munich, Germany’s biggest club, banks from their deal with Adidas, which is worth about €60 million annually. 

“Borussia Dortmund and Puma share the same philosophy of intense football and an emotional fan experience,” said Dortmund marketing director Carsten Cramer. “Puma is one of the most creative and dynamic sporting goods brands on the globe, yet we have remained very familiar, and we are proud that both such positively charged companies will continue to shine in the future.”  

Contact the writer of this story, Samindra Kunti, at moc.l1576359541labto1576359541ofdlr1576359541owedi1576359541sni@o1576359541fni1576359541