November 28 – Ligue 1 leaders Paris Saint-Germain have launched the sale of the naming rights of their famous Parc des Princes. The French club has created a digital platform to test the waters, seeking a deal worth $22 million a year.
On the website the French champions have detailed the partnership opportunities and urge candidates to step forward. In a recent study by Duff & Phelps the Parc des Princes naming rights were valued at about $13.22 million on an annual basis, but according local French media have reported that the capital club want a bigger deal, even seeking up to as much as $22 million a year.
PSG also envisage to find a naming rights partner for their new training centre in Poissy of which construction is to end in 2022.
In the 2018/19 year PSG posted a record revenue of $704 million. They have agreed sponsorship deals with Accor Hotels and Nike in recent months, worth $55.1 million a year and $88.16 million annually respectively. In 2019 PSG ranked sixth in the Deloitte Football Money League.
Earlier this week PSG drew 2-2 with Real Madrid in the Champions League. They top the Ligue 1 table with 33 points, eight points ahead of second-placed Marseille, after 14 match days.
Contact the writer of this story, Samindra Kunti, at moc.l1594026564labto1594026564ofdlr1594026564owedi1594026564sni@o1594026564fni1594026564