December 10 – The European Broadcasting Union (EBU) has acquired the rights to the Women’s Euro 2021 for more than 50 European territories.
The European alliance of 56 public service media organisations struck a deal with European governing body UEFA that includes the rights to the 2021 tournament in England as well as youth and futsal national team competitions in the 2019-2022 cycle.
The tournament returns for the first time since 2005 to England and UEFA is hoping to capitalise on the growing popularity of the women’s game. The agreement will see UEFA TV become the focal streaming point of the organisation’s own youth tournaments, with EBU members providing free-to-air coverage relevant for their market.
“The deal ensures extensive broadcast support from EBU Members across Europe for women’s football, at both the highest level and at grassroots,” said Eurovision Sport’s Head of Football Rights Pascal Fratellia. “Women’s football has entered a new era, engaging audiences and growing its fan base, and Eurovision Sport is proud to support and hopefully help take this to the next level as the natural broadcast partner.”
“This pan-European deal with the EBU and its member broadcasters fits perfectly with UEFA’s strategy and positioning for these national team competitions,” said Guy-Laurent Epstein, Marketing Director of UEFA Events. “The wide coverage that UEFA.TV will provide, coupled with the EBU Member’s free-to-air reach, carries a mutual benefit allowing Uefa to show many live matches directly to football fans across Europe whilst ensuring exclusivity for key matches and competitions to the EBU Member broadcasters.”
Contact the writer of this story, Samindra Kunti, at moc.l1597227893labto1597227893ofdlr1597227893owedi1597227893sni@o1597227893fni1597227893