Juve keep Chinese deals flowing with Ganten renewal

December 16 – Juventus have extended their Official Water deal with Chinese mineral water firm Ganten for another three years, taking them through to 2023.

Italian soccer giants Juventus have agreed an extension to their partnership with Chinese mineral water firm Ganten until 2023.

Giorgio Ricci, Juventus’ chief revenue officer, said: “We are happy to continue the partnership with Ganten, a confirmation in our growth path on a global scale, especially in China.

“This renewal is highly strategic, because once again it shows how Juventus is an extremely effective media for companies that want to establish themselves at a European and global level.”

Under the new deal, the Ganten will continue to be present at the club’s training ground, during matches and in all hospitality areas at the Juve’s Allianz Stadium.

Ganten are a second tier Juve sponsor spending an estimated €1,5 million a year. Ganten initially partnered with Juve to support their launch into the Italian market.

Ganten Italia president, John Cheng, said: “It is a collaboration with one of the top European clubs, which not only allows the Ganten brand to grow, but also supports sales and the presence of Ganten mineral water on the Italian market.”

Juve has had some success in the Chinese market recently renewing its sponsorship with Linglong Tire.

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