Liverpool adds cyber storage partner to sponsorship portfolio

December 20 – Premier league Liverpool has added cyber storage company Acronis to its sponsorship roster in what is described as a multi-year partnership. No value was given for the deal.

Acronis provides hybrid cloud solutions for backup, disaster recovery, and secure file sync and data access. It will become Liverpool FC’s Official Global Cyber Backup and Storage Partner.

Billy Hogan, managing director and chief commercial officer, Liverpool, said: “We are always looking for ways to enhance the way we store and share important files and information across the business… Our data is incredibly valuable, and safely and efficiently storing and accessing that information is critical to the way we operate as a business and a football club.”

Acronis will supply the club with cyber backup and cloud solutions to improve data storage and access and create a more efficient and collaborative workflow. This will enable departments to easily share a range of documents and create a more efficient, streamlined way of working.

At the centre of the digital management will be the core content assets that are driving the marketing of the club.

Acronis is targeting high performance franchises in the sports business to build brand awareness, recognition and visibility across global markets.

Serguei Beloussov, Acronis Founder and CEO, said: “At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for helping organisations get #CyberFit in high-pressure, digitally intensive environments. We are proud to partner with this great club and look forward to our joint projects in the future.”

Acronis is already working with the Fenway Sports Group (owners of Liverpool) with partnerships with the Boston Red Sox and Roush Fenway Racing.

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