Nine bidders line up for expanded Club World Cup commercial rights

December 20 – FIFA has received nine bids for the commercial rights to the new expanded 24-team Club World Cup being held in China in 2021.

FIFA President Gianni Infantino said Friday the interest was greater than anticipated in the new competition, which will relaunch with a new name and a new format.

Infantino did not name any of the companies that submitted offers.

The penultimate edition of the annual seven-team version of FIFA’s main club competition is being held in Qatar, with Champions League winner Liverpool playing South American champion Flamengo in Saturday’s final.

“Up until yesterday, we had nine offers, which is more than I expected. It shows there is great commercial interest,” said  Infantino.

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