February 14 – Italy’s Juventus and global insurance giant Allianz have extended their partnership until 2030 in a deal worth €103.1 million.
The agreement includes the Allianz logo featuring on the Serie A club’s training and warm-up shirts and Allianz sponsoring Juventus’s women’s team.
The new contract also ensures that Allianz will retain the naming rights to Juventus’s stadium. The current naming-rights deal will expire in three seasons, in July 2023. Allianz also holds the naming rights to Bayern Munich’s stadium.
“This agreement, which defines a wider perimeter of rights, will be visible every day on the training field and during match days, and it will also allow us to say with certainty that our stadium will be an Allianz venue until 30th June 2030,” said Juventus chief revenue officer Giorgio Ricci.
“As of today, our partnership with Juventus has become even more solid, lasting and relevant at a national and international level,” said Allianz Chief Executive Giacomo Campora. “Not only have we extended the naming rights agreement with this top football club for the Allianz Stadium until 2030, but we have identified numerous additional sponsorship solutions that will associate the Allianz brand to the first team, as well as making an important commitment with the club’s women’s sector.”
This season, Juventus are seeking to win a ninth consecutive domestic title, but they are locked in a tight battle with Inter Milan at the top of the table. On Wednesday, Juventus drew 1-1 away to Inter in the first leg of their Coppa Italia semi-final courtesy of a late penalty conversion from Cristiano Ronaldo.
Contact the writer of this story, Samindra Kunti, at moc.l1714108183labto1714108183ofdlr1714108183owedi1714108183sni@o1714108183fni1714108183