February 24 – Mastercard has sent a clear integrity message to the sports industry that it expects its sponsor partners to meet the highest standards of governance.
The payments provider has taken the Presenting Partner sponsorship of the SIGA Sport Integrity Forum will take place on March 24 at the New York Athletic Club in New York.
Mastercard Senior Vice President in charge of Global Sponsorships Michael Robichaud (pictured) said: “Integrity is at the heart of Mastercard’s business values and global sport sponsorship strategy. However, this only makes commercial sense if the industry is well governed, transparent, and retains its integrity.
“This is why we are proud founding members of SIGA and why we are Presenting Partners of the SIGA Sport Integrity Forum: the place where business and sport meet to address the integrity challenges facing the industry, as well as the solutions.”
The Sport Integrity Forum, currently in its 6th edition, is SIGA’s flagship thought leadership event and will this year feature UEFA and Concacaf presidents Aleksander Ceferin and Victor Montagliani, as well as coinciding with the launch of SIGA America.
Topics on the forum agenda include: Global Business: Pressing for Sport Integrity; Sports Betting Integrity: Is America Ready Sports Betting Integrity: Is America Ready?; Media Right & Anti-Piracy: Preserving Sport’s Economic Viability and Social Role; Technology & Innovation at the Service of Sport Integrity; Gender Equality & Diversity: Equal Rights, Equal Opportunities; Youth & Cultural Change: Leading the Way for Sport Integrity.
SIGA CEO Emanuel Macedo de Medeiros. “Mastercard is one of our founding members. We are aligned, and more committed than ever to usher the sporting industry into a new era, where sport is governed and conducts its operations under the highest integrity standards, for the benefit of all citizens. It is with the continued support and active engagement of Mastercard, and other global sponsors, that we, SIGA, are making this happen”.
To register for the Forum click here.
Contact the writer of this story at moc.l1714151696labto1714151696ofdlr1714151696owedi1714151696sni@n1714151696osloh1714151696cin.l1714151696uap1714151696