Rabbatt’s Women’s Sports Group tasked with increasing WSL and England media value

Heather Rabbatts

March 11 – The English FA has with former FA director Heather Rabbatts’ Women’s Sports Group on the distribution of all UK media rights for the Barclays FA Women’s Super League.

Women’s Sports Group was founded “to create new opportunities to promote, enhance and empower women’s sport.”

The new round of media rights sales starting with the 2021/22 season is set to begin and includes all FA controlled women’s football club and national team fixtures.  David Kogan, who advises on sports rights sales for the Premier League and Football League, will lead on consulting The FA.

“The next round of media rights for women’s football is hugely important to the long-term success of the game. There has been great momentum within women’s football since last summer’s FIFA Women’s World Cup™ where over 1billion views were recorded and we will be looking to build on this to further elevate the value of women’s sport,” said Rabbatts (pictured).

The FA is looking to drive media value for both its national women’s team and the Women’s Super League. While the England women have failed to capitalise on their successes at the 2019 World Cup on the field, off it they have become a powerful and recognisable media force.

Kelly Simmons, The FA’s Director of the Women’s Professional Game, said: “Women’s Sports Group was created to drive even greater value in women’s sport and we feel they are in a perfect position to help us take The Barclays FA Women’s Super League to the next level.”

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