FIFA and WHO launch campaign to support those at risk to domestic violence

May 27 – FIFA has joined forces with the World Health Organisation and the European Commission to launch the #SafeHome campaign to support women and children at risk of domestic violence during the coronavirus pandemic.

The campaign is a response from the three institutions to the recent spikes in reports of domestic violence as stay-at-home measures to prevent the spread of COVID-19 have put many experiencing abuse at greater risk.

“Together with the World Health Organization and the European Commission, we are asking the football community to raise awareness to this intolerable situation that threatens particularly women and children in their own home, a place where they should feel happy, safe and secure,” said FIFA President Gianni Infantino.

“We cannot stay silent on this issue that negatively affects so many people. Violence has no place in homes, just as it has no place in sports. Football has the power to relay important social messages, and through the #SafeHome campaign, we want to ensure that those people experiencing violence have access to the necessary support services they need.”

“We call upon our member associations to actively publish details of national or local helplines and support services that can help victims and anyone feeling threatened by violence in their locality. We also call upon our members to review their own safeguarding measures using the FIFA Guardians toolkit to ensure that football is fun and safe for everyone in our game, especially the youngest members of the football family.”

The video awareness campaign features 15 past and present footballers and is being published on various FIFA digital channels.

“Just as physical, sexual or psychological violence has no place in football, it has no place in the home.” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “We are so pleased that our partners today are joining us to draw attention to this critical issue. As people are isolated at home because of COVID-19, the risks of domestic violence have tragically been exacerbated.”

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