July 20 – Premier League champions Liverpool have launched a new global partnership with the Mauritius Tourism Promotion Authority and Economic Development Board Mauritius, who become club’s Official Tourism and Economic Development Partner.
The three-year deal begins next season and will see Mauritius benefit from a range of LFC digital, social media and marketing assets. No value was given for the sponsorship.
Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool FC said: “This is an exciting partnership and we’re delighted to build on our existing relationship with Mauritius following the opening of the LFC International Academy on the island in July 2019.
“We have a large, passionate fan base in Mauritius, and we’re pleased to be able to bring our supporters closer to the club through this partnership.
An established banking and finance centre, the country is promoting its tourism and inward investment credentials.
Honourable Pravind Kumar Jugnauth, prime minister of Mauritius, added: “Mauritius is proud to be an official partner of Liverpool Football Club, a global football elite and Premier League Champions. We both share common values of dedication, determination, and unity. This collaboration aims at strengthening and propelling Mauritius as a thriving economic powerhouse and a world class tourism destination.”
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