August 5 – Belgium’s professional game, settling down to a new format following a summer of political and legal chaos, has positive news to report with bookmaker bwin being confirmed as its new betting partner.
The three-season deal will cover the Jupiler Pro League, D1B and the Supercup. The bookmaker will also be the rights holder of the national betting streaming rights to the Pro League, broadcast by Eleven Sports.
Steven Cartigny, commercial head of bwin Benelux & ROW, said: “bwin is extremely proud to become the exclusive betting partner of the Jupiler Pro League and Eleven Sports for the next three seasons. Thanks to its European sponsorship strategy, bwin has become a fixed value in the online sports and casino world. We also want to build a strong presence in Belgium.”
The Pro League has been expanded to 18 teams next season following a court ruling that there should be no relegation. The league was controversially the first European league to cancel its unfinished season when the coronavirus pandemic struck.
“bwin has already set up a successful partnership with the German Football Association and Bundesliga 3. As a result of this positive experience, we now continue to focus on Belgian football. Belgium is a breeding ground for talented football players, who are doing a great job worldwide,” said Cartigny.
“That’s why all eyes are increasingly focused on our national Jupiler Pro League. In partnership with Eleven Sports, we want to boost the awareness of Belgian football and introduce viewers to our bwin betting platform in a confidential and responsible way.”
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