August 10 – Paris Saint Germain, one of the wealthiest clubs in world football, have signed a multi-year sponsorship deal with Chinese consumer electronics and home appliances company Hisense.
Middle East-owned PSG are the latest European club to tap into the burgeoning Chinese market under a deal that allows Hisense to showcase its range of products whilst providing the club with TVs, consumer electronics and home appliances.
Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain commented: “We are delighted to welcome Hisense to the Paris Saint-Germain family and to be partnering with such a world-leading consumer electronics and home appliances company.
“It will provide an excellent opportunity to reach and interact with our fans across the world via the creation of powerful experiences and opportunities and we look forward to helping Hisense achieve its global ambitions.”
The partnership will boost Hisense’s global customer base and Alex Zhu, president of Hisense International, remarked: “We are excited to team up with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world.
“They have always pursued breakthroughs in technology and innovation in everything that they do, which coincides perfectly with Hisense’s mission of pursuing scientific and technological innovation and bringing happiness to millions of families.
“We believe that through this partnership, we can create the best possible at home viewing experience for Paris Saint-Germain and its fans throughout the world.”
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