Online gambler picks up Leicester City deal as it readies a UK site launch

September 14 – Premier League Leicester City have agreed online betting firm Parimatch to become the club’s First Team Training Wear Partner and Betting Partner.

Based in Cyprus, the gambler is predominantly focussed on Russia and associated territories but is planning to launch a site in the UK.

As well as on training and warm-up kit, Parimatch branding will feature on pitch-side LED advertising boards at all home Premier League, Emirates FA Cup and Carabao Cup games, as well as on interview backdrops for all top-flight fixtures at the King Power Stadium and on the Club’s social media channels.

Ivan Liashenko, CMO at Parimatch, said: “Leicester City will be forever known as the miracle makers because of their extraordinary Premier League title win. At Parimatch we believe that miracles can only be made through hard work and a fighting spirit.  We are delighted that Leicester City have chosen Parimatch as their Training Wear Partner and as an Official Betting Partner. Working with Leicester City ensures that Parimatch is partnering with a club that embodies the same values we hold at the heart of our business.”

Harj Hir, Head of Partnerships at Leicester City, said: “We are really pleased to partner with Parimatch, an exciting international brand.  We look forward to working together and helping to grow each other’s international profile.”

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