Man City re-treads sleeve branding with new Nexen deal

September 16 – Manchester City have renewed their partnership with Korean tyre giant, Nexen Tire, for a third term, keeping their sleeve sponsorship position and adding sleeve branding to the women’s team, training kit branding and the club’s esports team.

Travis Kang, Global CEO of Nexen Tire, said: “We first partnered with Manchester City in 2015 after seeing the immense potential of the club and many opportunities ahead. Over the past five years, our relationship has grown from strength to strength, and we have also been able to boost our presence in the global market. We will use this partnership extension to continue building synergy as a strategic partner while sharing our company values by rolling out a series of digital campaigns and exciting youth programmes.”

Nexen were the first Premier League club sponsor to take a sleeve position when the branding was opened up in 2017 for the 2017-18 season.

Nexen Tire branding is also on the first team bus and throughout the Etihad Campus, including the Nexen Tire bridge that connects the City Football Academy to the Etihad Stadium.

Moving forward Nexen will focus on digital marketing campaigns to build engagement in Nexen’s key markets.

“Manchester City has marked many milestones alongside Nexen Tire and after becoming the first Premier League club to launch a sleeve partner we were delighted to then celebrate back to back Premier League titles with Nexen Tire on our sleeves,” said Ferran Soriano, Chief Executive Officer at City Football Group.

“We have been impressed by Nexen Tire’s ambition for creating exciting digital content campaigns, as well as sharing City’s passion for providing young people around the world with opportunities to play the sport that they love. Nexen Tire has grown with us to be part of the fabric of Manchester City and we look forward to entering the third term of our successful partnership.”

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