Arsenal agree deal with crypo-based online bookie

September 17 – Arsenal have agreed a three-year deal with Estonian cryptocurrency-based sports betting platform to be the club’s Official Betting Partner. have engineered an innovation in customer experience in online betting by combining cutting-edge technology with their cryptocurrency expertise – essentially creating a crypto-gaming space in the market.

With Arsenal the company will focus marketing on creating exclusive experiences, targeting the club’s 80 million+ digital connections.

Arsenal commercial director, Peter Silverstone, said: “It’s been fantastic getting to know  and learning about our shared spirit of innovation and the ground-breaking work they are doing in the fintech space. We are proud to partner with a market leading company that are at the forefront of the innovation journey of the gaming industry.”

While focussing on digital marketing globally, the partnership will also have a physical domestic element with Arsenal coaches delivering football clinics to Estonia’s U19s women’s team. A club press release said “both organisations are also committed to working together to explore other social responsibility initiatives and promote safe and responsible gambling throughout the partnership.”

Tim Heath, Founder of the Coingaming Group, said: “Signing a three-year deal with Arsenal… is a huge venture and something we are all very excited about… Watch this space, as we seize the opportunity to promote crypto gaming awareness, and hope to push forward crypto gaming adoption on a scale never seen before in football.”

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