September 21 – Leicester City have signed Landsail Tyres as their new Official Tyre Partner in a three-year deal.
A UK business that is now trading in more than 100 countries, Landsail Tyres supply car, van and SUV tyres.
The sponsorship will see their logo across Leicester City’s digital channels as well as on matchdays LED boards at the King Power Stadium.
Harj Hir, head of partnerships at Leicester City, said: “We’re excited to start our partnership with Landsail Tyres and are really looking forward to working with them to help maximise their brand visibility across global markets.”
Landsail Tyres will also use Leicester City’s corporate hospitality, player interactions and money-can’t-buy experiences to reward their UK dealer network.
“Partnering with Leicester City is a fantastic moment for us as a brand. We’re not only working with one of the biggest clubs in the country, but also in the biggest football league in the world,” said Sean Maddocks, UK & Ireland sales director for Landsail Tyres.
“This deal gives us the opportunity to introduce Landsail to Foxes supporters wherever they are, and to add real brand value for our network of Landsail retailers.”
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