September 25 – Footballer’s are well known for their attention to their hair. Losing it is doubtless traumatic. Manchester City have found the solution for all those fearful Samsons partnering with HWT Clinic who will become the Club’s Official Hair Clinic Partner in Europe.
HWT Clinic, based in Turkey, has nearly ten years’ experience in the hair transplant industry that is set to be worth $30 billion globally by 2025. Founded by Demir Akillioglu and Yunus Yildiz in 2011, HWT Clinic offers the latest technologies in its own state of the art hospital in Istanbul.
“Our research has demonstrated our target audience’s high engagement with sport which led us to look for a strong partner in this field and Manchester City is fitting for our ambitions,” said Akillioglu.
The multi-year deal with HWT Clinic will see brand presence across the Etihad Stadium and Manchester City’s digital platforms. HWT Clinic will also be able to provide its customers with access to ‘money can’t buy’ City experiences and prizes.
Tom Boyle, Head of Partnership Marketing EMEA at City Football Group, said: “HWT Clinic is committed to offering the best possible experience to its customers and embracing the latest technologies, which aligns closely with Manchester City’s values. We look forward to working with HWT Clinic over the coming seasons.”
No value was given for the deal.
“We are excited to deliver our brand to City fans and are particularly looking forward to growing our brand in England, one of our key target markets, through this relationship,” said Akillioglu.
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