New format, updated look: Concacaf tweaks Gold Cup branding

October 1 – Concacaf have released a new brand identity for its flagship Gold Cup, its flagship men’s national team competition that was expanded in 2019 to 16 teams and again for 2021 with a preliminary 12-team qualifying round.

The Gold Cup’s new look was described as: “More modern and diverse than ever, the refreshed brand and identity coincide with Concacaf making several football first enhancements to the format of its flagship competition for the 2021 tournament.”

The 2019 Gold Cup was a step change for the competition whose final was watched by a record 8.5 million fans across the region. A powerful Mexico beat the United States 1-0 in Chicago’s Soldier Field in front of 62,000 fans.

The 2021 Gold Cup has added a preliminary qualification round that will see 12 teams compete for the final three group places in the finals. The knockout rounds will be played in the US the week before the group matches begin.

Asian Football Confederation champions and 2022 World Cup hosts Qatar will guest in the 2021 event.

For the 2019 edition Concacaf launched a #ThisIsOurs fan focused campaign to celebrate the passion of football fans across the region, and the pride they have in following their national teams. This campaign will be carried forward into the 2021 edition as well.

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