Eleven Sports takes a deep dive into football live streaming with MyCujoo acquisition

November 10 – Sports broadcast platform Eleven has acquired live streaming company MyCujoo and its Live Services streaming technology for an undisclosed sum.

MyCujoo’s consumer platform will be folded into Eleven, to create a new global Eleven platform MyCujoo’s leading tech stack will power the Eleven service. The new platform will be operational in 2021.

Eleven operates regional platforms in Europe and Asia, as well local services Eleven Belgium, Portugal, Poland, Italy, Taiwan, Myanmar (MySports) and Japan.

Eleven’s live output includes NFL, UEFA Champions League, Premier League, LaLiga, F1, and NBA. In Belgium, Eleven holds the domestic rights to the Belgian Pro League.

In contrast MyCujoo has built its streaming rights on football content from federations, leagues, clubs and players that do not command a premium broadcast sale. In 2019 MyCujoo streamed more than 22,000 matches from 3,500 content creators, to over 26 million unique users.

The combined businesses will organise in three verticals, said a company press release: Eleven Next, Eleven Women and Eleven Esports. The platform is scheduled to be fully operational in 2021.

Luis Vicente, Eleven CEO, said: “We’re delighted to welcome MyCujoo into the ELEVEN family. We will be coming together to give federations, teams and players a new and improved home to showcase their talent. We aim to serve dedicated communities of supporters everywhere with a first-class global sports destination and thousands of hours of LIVE sport…

“This is a milestone moment in the ELEVEN journey. Over the next few months we will become the home for sports democratisation – premium, professional, semi-professional, amateur, long-tail, new-tail, real and virtual. Our platform will provide access for every sport, athlete, player, content creator and fan. More than ever we stand ‘By the Fans. For the Fans’.”

MyCujoo’s investors – who include Go4it Capital, Sapphire Sport, and Carsten Thoma – will see their investment retained in the Eleven group.

Pedro and João Presa, MyCujoo so-founders, said: “MyCujoo was founded with a single mission – to provide accessible but powerful technology for football’s non-elite to live stream, showcase and realise the value in their content. That mission has seen millions of fans worldwide engaging with their clubs more closely than ever before.

“With MyCujoo Live Services we’ve taken that one step further by opening up our technology to rights holders who need a flexible, powerful solution that enables them to deliver world-class live experiences in a matter of minutes wherever their fans are located, on platforms of their own choosing. In ELEVEN, we’ve found a partner that not only shares our commitment to celebrating local and grassroots sport, but also accelerating untapped broadcast potential in live video for organisations worldwide.”

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