January 19 – Serie A’s AC Milan has become the latest club commit to blockchain driven cryptocurrency fan tokens, saying that it will launch the $ACM Fan Token on Socios.com in the coming weeks.
No volume of tokens has been announced but when Serie A rivals AS Roma launched on their fan tokens, 10 million were issued at €2 each.
AC Milan emphasises that the launch is in line with the commitment to innovation and is a further way to enhance the club’s digital presence and stay closer to fans during the pandemic.
Fan Token owners will have the right to vote in multiple club decisions, and gain access to VIP rewards and experiences, exclusive club and sponsor promotions, games, competitions and ‘super-fan’ recognition.
Casper Stylsvig, chief revenue officer of AC Milan said: “This partnership allows us to give our 450 million fans across the world another exciting way to interact with AC Milan, which is particularly important under the current circumstances created by the Covid-19 pandemic.
“As an innovative Club, one of our focus areas is modernization and this partnership helps us complete another important step in that direction.”
Buyers of ‘Milan Devils’ Tokens on the socios.com pre-sale feature Locker Room will have their tokens transferred into tradeable $ACM Fan Tokens upon launch.
AC Milan joins a number of Europe’s biggest clubs on the Chiliz and socios.com platforms that includes PSG and Barcelona.
Alexandre Dreyfus, CEO and Founder of Chiliz and Socios.com said: “The AC Milan partnership is a great start to a year in which we will work harder than ever on our mission to fully establish Fan Tokens as the ultimate fan engagement tool and as a powerful new revenue generator for the sports industry.”
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