February 18 – Ligue 1’s AS Monaco will become the first French club to launch on Japan’s Line social media platform when the club face Paris Saint-Germain this Sunday.
An instant messaging, voice and video calling application created in Japan, Line has become a a global application that has become a must-have in Asia. Launched in 2011 in Japan, it has established itself as the most popular instant messaging application, with more than 82 million users.
This Line platform will feature new content edited and published in Japanese.
AS Monaco said the Line launch is part of the club’s “digital acceleration strategy aimed at developing its presence and addressing a wider audience.”
The club is also launching a dedicated Facebook page and Twitter account in Indonesian, as it pushes its visibility in Asia.
“In the summer of 2018, on the sidelines of the Champions Trophy in Shenzhen, AS Monaco opened profiles on three Chinese platforms: Weibo, where it now has more than a million followers, Toutiao and Dongqiudi,” said the club.
“AS Monaco is now present on 15 different social networks; the club has 23 official accounts and publishes content in 9 different languages (French, English, Russian, Spanish, Portuguese, Chinese, Japanese, Indonesian and Arabic), and has a community of nearly 15 million followers.”
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