Nationwide agrees multi-year deal with NWSL ahead of April kick-off

March 30 – The National Women’s Soccer League in the US has agreed a sponsorship with Nationwide to become the league’s first exclusive insurance partner.

A league statement said that “Nationwide and the NWSL will work together to highlight and expand the NWSL’s community initiatives, including those of its players and fans.”

Described as a multi-year sponsorship, no value was given for the deal which will focus on activation in cities where the league’s 10 clubs are based.

“Initiatives will include an annual service and grant project highlighting local community programmes in all NWSL markets,” said the league. “Additionally, Nationwide and the NWSL will launch an inaugural community impact award to be presented at an annual postseason awards ceremony where a NWSL team will be recognized for its exemplary service in the community.”

Nationwide is a Fortune 100 company, based in Columbus, Ohio, and is one of the largest diversified insurance and financial services businesses in the US.

“We are excited to embark on this partnership with Nationwide, a powerful brand with a long history in engaging sports fans,” said NWSL Commissioner Lisa Baird. “The NWSL and Nationwide are committed to the growth of this sport, investing in our athletes and creating a platform where we can make a difference in NWSL communities together.”

Ramon Jones, Nationwide’s chief marketing officer, said: “By working with player ambassadors from each team and launching the community impact award, we’re eager to use Nationwide’s resources to showcase how the top women’s soccer players in the world excel on and off the pitch.”

The NWSL opens its 2021 season with the NWSL Challenge Cup kicking off April 9. The opening game will be a rematch of the 2020 NWSL Challenge Cup final between Chicago and Houston.

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