Brand Spain: Santander renews LaLiga title sponsorship for further two years

April 8 – Banco Santander has renewed its title sponsorship of LaLiga for a further two years, with the option to extend for a further year until 2023-24.

The sponsorship covers LaLiga Santander and the second tier LaLiga SmartBank, and continues a partnership that began in 2016.

Javier Tebas (pictured right), President of LaLiga, said: “This agreement is fundamental for us. At this time, being able to continue counting on our main sponsor, Banco Santander, is the affirmation that we are on the right path. Banco Santander is a leading company in its sector that has decided to choose LaLiga as its main partner in the world of sports, which is a source of infinite pride to us.”

Santander’s renewal will see it remain as the title sponsor of LaLiga Genuine Santander, the professional league created for players with intellectual disabilities, as well as LaLiga Promises, the global competition for under 12s. It is also the main sponsor of the official FIFA 21 competition in Spain: eLaLiga Santander.

During the pandemic the two partners launched #LaLigaSantanderFest, an online festival through hundreds of artists and footballers came together to raise funds to fight Covid-19.

Rami Aboukhair (pictured left), CEO of Santander Spain, said: “Football reflects the brand of Spain and the matches bring friends and family together. This represents values with which all of us who work at Banco Santander feel very connected, such as effort, teamwork or commitment.”

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