May 5 – Logistics giant FedEx has added the UEFA Champions League to its Europa League and National Team sponsorships in a three-season deal giving it coverage across all of UEFA’s men’s competitions.
The FedEx partnership with UEFA has built from becoming a Europa League partner six years ago to the signing of a four-year deal to sponsor UEFA National Team football in 2019 that includes the Euro 2020 that kicks off in June.
The Champions League deal with FedEx will run until 2024 with the new sponsorship agreement including sponsorship rights for the UEFA Super Cup, UEFA Youth League finals, and the UEFA Futsal Champions League finals.
“FedEx has proved to be an incredibly valued UEFA partner. We are delighted they are continuing their evolution with us, which started in 2015 and now sees them supporting our flagship club competition – the UEFA Champions League,” said UEFA marketing director Guy-Laurent Epstein.
FedEx has focussed much if its marketing activation around youth engagement and was the first partner to collaborate with the UEFA Foundation for Children to create programmes that deliver access and opportunities to young people through football – projects have included the building of pitches in Spain, Poland, Brazil, and South Africa.
FedEx and the UEFA Foundation have also co-founded a Football for Employment programme using football to bring young adults closer to the job market.
“Our global sponsorship of UEFA Champions League will deliver unrivalled opportunities for our brand, team members, customers, and communities. Aligning our brand with world class sports performance allows us to connect our services to our audiences through the passion and emotions generated by sports and enables us to contribute positively to our local communities,” said Brie Carere, executive vice president, chief marketing and communications officer, FedEx Corp.
“We’ll continue to explore powerful social responsibility collaborations with the UEFA Foundation for Children, as we have done throughout our UEFA Europa League sponsorship”.
UEFA’s media numbers are powerful. The 2019/20 Champions League was broadcast in more than 200 countries and territories worldwide, had a cumulative audience of 2.4 billion and generated a total of 25.6 billion cumulative social interactions.UEFA has more than 170 million followers across its social networks.
No value was given for the new sponsorship agreement.
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