May 6 – Scottish champions Rangers have renewed their shirt sponsorship with Kindred Group betting brand 32Red in what the club is saying is a record deal.
32Red first took the Rangers shirt in 2014 and have agreed “a multi-season extension” for the home and away shirt.
Another Kindred brand, Unibet, will have its logo on the home, away and third kits in all European competition – including the UEFA Champions League – as well as on the third kit for all domestic games.
James Bisgrove, Commercial and Marketing Director at Rangers, said: “I am delighted that the club and 32Red have agreed to extend the partnership, which is excellent news for the continued commercial growth of the club and represents the largest sponsorship agreements in our 150-year history.
“32Red have supported our club for many years of our journey back to the pinnacle of Scottish football and our historic 55th league title.
“They’ve been part of our journey both on the pitch and in the community and we are grateful for their fantastic support. They are long-term partners and we hope to continue the successful, winning, relationship for many years to come.”
Next season Rangers celebrate their 150thyear since foundation. Their SPFL win this season was their 55thChampionship and broke Celtic’s winning run of nine championships. Rangers have been runners up for the past two seasons.
Neil Banbury, UK General Manager, Kindred Group, said: “We are thrilled to be continuing our longstanding partnership with SPFL Champions Rangers – it’s been quite a journey over the last decade and we’re proud to have played our part in that. It is a hugely exciting time to be involved with the club, as this current season has shown already.
“More widely, we remain committed to reinventing the sports sponsorship model, so that it benefits the wider community. That is why as part of this extended agreement with the club we will be renewing our support for the vital men’s mental health initiative, Team Talk.”
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