May 7 – Italy’s Serie A has become the first football league to embrace the potential of cryptocurrency, unveiling Crypto.com as a partner and launching the collaboration at the Atalanta vs Juventus Coppa Italia final (May 19) with a special NFT collection, including the official trophy and match highlights.
The initial agreement is for the Coppa Italia Final and may be extended in the future. As part of the deal Crypto.comwill get a package of branding visibility including LED boards and backdrops.
Serie A is the second sports organisation to launch NFTs with Crypto.com, following Aston Martin Cognizant Formula One Team who launched their first NFTs to commemorate their return to F1 after more than 60 years.
An NFT (non-fungible token) – often referred to as Bitcoin 2.0 – is a unit of digital data stored in the blockchain that certifies the digital asset as unique and not interchangeable. NFTs can be items such as photos, videos, audio, or other types of digital files. The NFT has a value and becomes tradeable, tracked on blockchains to provide the owner with proof of ownership.
Luigi De Siervo, CEO of Lega Serie A, said: “We are the first football league in the world to sign an agreement in this new market which is extremely innovative and relevant not only for sports fans, where other world-class leagues such as the NBA have been operating in recent months. In this way Lega Serie A aims to expand its target audience and continues the international growth of the brand, always looking to the future and innovation. The Coppa Italia Final will be an expression of these values and will offer millions of fans around the world an exciting experience not only on the pitch, but also before and after the game, thanks to the many commercial and marketing initiatives that we will organize with our partners”.
Founded in 2016, Crypto.com has more than 10 million customers via its crypto app, along with the Crypto.com Visa Card, the Crypto.com Exchange and Crypto.com DeFi Wallet. Crypto.com NFT is a leading platform for collecting and trading NFTs and stretches into the worlds of art, design, entertainment and sports.
The Serie A deal will be the first of a number of sports partnerships the cryptocurrency firm expects to announce, according to Kris Marszalek, co-founder and CEO of Crypto.com.
“It’s a unique opportunity to support the world’s most popular sport during the historic match between Atalanta and Juventus, surely to be watched by football fans world-wide. Through our partnership, we will bring together the best of blockchain technology and football by co-creating NFTs sure to become instant classics and highly coveted collectibles,” said Marszalek.
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