Danish Superliga’s Viborg takes on new money and an owner link to Notts County

June 24 – Danish investment group Better Collective has acquired a majority stake in Danish Superliga club Viborg FF.

The new owners, a local investment group led by Jesper Søgaard and Christian Kirk Rasmussen, are buying 70% of the shares in the club.

Included in their ownership group are brothers Alexander and Christoffer Reedtz, who Football Radar that provides football betting advice to punters. They also own Notts County, a storied English club who have slipped down the leagues and currently play in England’s fifth tier National League.

With the takeover, Viborg received a capital injection of DKK 42.3 million (5.6 million euros).

“It has been absolutely crucial for us that our new investor group has local roots, and the intention of their involvement in Viborg FF is completely in line with the ambitions and goals we have for the club,” said Viborg FF president Kim Nielsen.

“Viborg FF has developed really positively in recent years, and we want to be a part of that development.  At the same time, the investor group’s involvement in the club can hopefully help to support that the positive development in the club continues in the coming years,” said Søgaard.

Danish football has is increasingly a play ground for foreign investors, with Egyptians having bought FC Nordsjælland and Americans owning both SønderjyskE and Esbjerg. Danish retail behemoth Anders Holch Povlsen recently invested €13 million for a 25% stake in FC Midtjylland.

The Reedtz brothers, in a message to Notts County fans, said: “We are very pleased to be part of a project to establish Viborg as a competitive Superliga side in the long term and look forward to making positive contributions to the club through our established and ever-improving analysis models.

“Our enjoyable experience of professional football led to us making this decision and we believe deploying our methods in another culture and environment will be beneficial to both Viborg and Notts County in the future.”

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