July 6 – Ukraine, whose national team had a strong run in Euro 2020 to the quarter finals, has sold the title sponsorship to its top tier Ukrainian Premier League (UPL) to online bookmaker VBET.
No value was given for the three-year deal.
The UPL will now be known as the VBET League, and will have a new logo to fit its new identity.
“We are pleased to present a new title partner of the Ukrainian Premier League – the international company VBET,” added UPL Executive Director, Yevhen Dyky. “This is a new player in the Ukrainian market in its segment, which is serious about supporting Ukrainian football and developing sports in general.
VBET will also be the general sponsor of the Super Cup competition, which will be played July 24 in Kiev at the Olympic National Sports Complex.
“We are happy to work with one of the strongest leagues in Eastern Europe, which is progressing and becoming even stronger every year,” said Anton Svitlychny, Head of VBET Ukraine’s Partnership Development Department.
“This year, 16 professional clubs will play in the Ukrainian Premier League, which demonstrates the development of Ukrainian football and we are happy to be part of this process.
“We hope that with the start of the 2021/22 season, fans will return to the stadiums, and VBET is preparing pleasant surprises for them throughout Ukraine. We are confident in productive cooperation with the Ukrainian Premier League and are ready to contribute our international experience to the active development of the culture of Ukrainian fans.”
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