July 6 – Norwich City, who have bounced back to the Premier League after a season in the English Championship, have unveiled Joma as the club’s new technical kit partner, in what the club says is a record-breaking sponsorship deal, believed to be worth £5 million a season.
Joma will supply the club with all first-team, academy and women’s kits, as well as trainingwear and travelwear for all teams.
Head of commercial operations at Norwich, Sam Jeffery, said: “This is a partnership we’ve been working on for a very long time and we’re delighted to be starting this new agreement with Joma.
“When we took the decision to survey the market, we met every supplier with four key objectives we wanted to achieve: complete creative control of design, an outstanding commercial agreement in line with our self-financed model, a brand with a firm track record within football, and a partner who wanted to support the wider Norfolk community.”
Joma, based in Spain, has more than 300 professional sponsored soccer teams around the world including Atalanta, Villarreal, Anderlecht, Hoffenheim, and national teams such as Ukraine among others. Joma takes over from Errea.
General director of Joma Sport, Alberto Lopez, said: “The collaboration with a team such as Norwich City is very inspiring for us. We have already developed a strong working relationship in a short period of time, and I am convinced that, together, we will be even stronger.
Last week Norwich announced Norfolk-based car maker as the club’s main sponsor for the coming season that kicks off August 13.
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