August 12 – Premier League Liverpool and Sonos have partnered in a multi-year agreement which will see Sonos become the official sound partner of the Reds.
Founded in 2002, Sonos’ is one of the world’s leading sound experience brands and the new partnership will focus on the connection between fans and the sound of sport.
“There’s a clear harmony between LFC and Sonos, we both share a great passion for the soundtrack of our experiences,” said Liverpool commercial director Matt Scammell. “Sound is what makes Anfield such a special place, when our supporters get behind the team the 12th man creates game-changing sound, something we can’t wait to hear again this season. We’re really looking forward to working with Sonos to connect our supporters around the world to the sound of Anfield.”
The terms of the partnership between the Merseyside club and Sonos were not disclosed.
“Sound has always been an essential part of sports – it breathes energy into every game, whether it’s the music players listen to while getting hyped for a match, the vibrating chants from fans in the stands, or recreating a stadium experience at home,” said Sonos vice-president of marketing Pete Pedersen.
“We sought a team – and fanbase –- that shares our passion for sound. Thanks to the electric atmosphere at Anfield and the city’s deep heritage in music, Liverpool became the perfect match.”
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