CAF adds Integral to TV rights partners with Nigerian deal

September 1 – The African confederation is gradually filling in its broadcast blanks with new partners. The latest being with sports marketing agency Integral in Nigeria.

Integral, who already hold rights to the English Premier League, have become CAF’s partner for the Qatar 2022 African World Cup Qualifying.

The deal also includes Integral also partnering with Hey What’s On, a New York and Lagos based production company, to provide of host broadcast production services for Super Eagles games.

Integral managing director Abimbola Ilo said: “We are delighted to add the thrilling FIFA World Cup African qualifiers involving Nigeria to our expanding football rights portfolio. Bringing the best of African football ahead of Qatar 2022 to Nigerians, affirms our commitment to delivering premium sports content to the homes of passionate Nigerian fans.”

Nigeria open their World Cup group qualifying September 3 in Lagos against Liberia. They are also grouped with Cape Verde and the Central Africa Republic.

Chichi Nwoko, CEO of Hey What’s On, said:“Working with Integral to produce exciting content for the FIFA World Cup 2022 qualifiers is a project we are pleased to be a part of. Together with Integral and the broadcast partners, we will bring Nigerian fans up to date exciting content on the qualifiers leading to the FIFA World Cup in Qatar next year.”

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